GTE Financial: Dumb As A Rock Campaign

GTE Financial is not your typical financial institution and they wanted us to create a quirky, unconventional TV campaign that would promote just how fast and easy it is to get a great rate home loan with them and enjoy all the benefits of their innovative online banking technology. When we went over all the advantages of using GTE and how you could do practically everything online in minutes, we thought you’d have to be “dumb as a rock” not to choose GTE.

We were involved in this TV campaign from the initial concept to creation, as well as selecting talent, props, and wardrobe. Contender’s in-house Director was able to take the concept from Pre-Production all the way to Post-Production with ease and our agency partner, PPK, was very pleased with the final spots.

So far, we’re happy to report that GTE has heard many positive comments about the comedic commercials via social media. Most importantly, these spots combined with other marketing efforts have helped to make people more aware of GTE Financial and increase their home loans.