National Pediatric Cancer Foundation: 2016 Rebrand Video

The National Pediatric Cancer Foundation wanted us to create a sales video that would tell their own unique story and ultimately convey how their teamwork and collaboration makes them so different from many other facilities. Within this video, they also wanted us to unveil their dynamic new name, logo and tagline – rise up for a faster cure.

In collaboration with our Agency partner PPK, we decided the best way to do all this would be through a memorable animated video, including both animated imagery and type. The simple yet distinctive animation style that was created would help draw people in and leave a lasting impression. It enabled us to reveal many horrible facts about pediatric cancer and, at the same time, show how the NPCF is combating this monster by funding clinical trials and collaborating with a network of hospitals across the nation to fast track less-toxic, more targeted treatments that are saving countless kids’ lives.

We were involved in this video from the initial concept to creation, including the animation, editing, coloring, music, and sound design. The spot was very well-received by the National Pediatric Cancer Foundation’s marketing team. They are using it at events and sales meetings to quickly tell their mission and gain more support and donations to help children with cancer survive and thrive. Additionally, we were rewarded for our efforts by recently winning a prestigious Gold Award in the international Graphis Advertising Annual 2017 competition.

ClientNational Pediatric Cancer FoundationServicesArt Design, Animation, Editorial, Sound Design & Mixing.